Strategic thinking. Practical solutions. Business progress.
ET Technology brings business consulting and marketing strategy together to help organisations clarify their priorities, strengthen their market position, and plan their next stage of growth.
Make informed decisions with a clear understanding of your business, your customers, and the opportunities ahead.
Business strategy / Brand development / Marketing direction
THE BIGGER PICTUREET / STRATEGY
Build with purpose. Move with confidence.IDEAS INTO ACTION ↗
Business strategyBrand positioningDigital marketingGrowth planning
Our expertise
Business insight. Commercial direction.
Effective growth requires a coordinated approach. Align your business objectives, market positioning, and marketing activity around a strategy that reflects your organisation's priorities.
01 / BUSINESS CONSULTING
Strategy that supports better decisions.
Every business faces decisions about where to focus, what to improve, and how to move forward. A structured consulting approach helps turn those questions into clear priorities and a considered plan of action.
Our focus is on understanding your objectives, reviewing the challenges that affect your progress, and identifying the opportunities most relevant to your business. Connect day-to-day decisions with a stronger long-term direction.
Business strategy: clarify objectives and establish priorities for your next stage.
Positioning and opportunity: consider your offer, your market, and the factors that set your business apart.
Operational priorities: identify areas where greater focus or improved coordination could support progress.
Growth planning: organise strategic ideas into practical, achievable next steps.
Business planningCommercial focusStrategic priorities
02 / MARKETING CONSULTING
Marketing with a clear business purpose.
A strong market presence starts with understanding who you want to reach and why your offer matters to them. Marketing strategy brings that understanding into your brand, your message, and your choice of channels.
Our marketing focus connects communication with commercial goals. Develop a consistent brand narrative, identify relevant audience needs, and give your digital activity a clearer role within your overall business strategy.
Brand positioning: define how you want your business to be understood in your market.
Audience and messaging: connect your value proposition with customer needs.
Digital channel planning: consider how your website, content, and social presence support your objectives.
Campaign direction: set priorities and identify meaningful ways to assess marketing activity.
ET Technology combines consulting and marketing perspectives to address a central business challenge: turning ambition into a coherent direction. Business planning and communication work best when they support the same objectives.
Whether you are establishing your position, reviewing your marketing approach, or preparing for a new stage of growth, the starting point is a clear understanding of your situation. From there, the focus shifts to priorities, opportunities, and the decisions that deserve your attention.
Business-first thinking
Keep strategic recommendations connected to your objectives, available resources, and commercial context.
Connected planning
Bring your business direction and marketing priorities into a shared plan, with a consistent message across your activities.
Our approach
From ambition to action.
01
Understand
Establish the context: your business objectives, current positioning, audience, and the challenges you want to address. A clear starting point makes the next decisions more relevant.
02
Define
Assess your priorities and consider the opportunities ahead. Define a direction that connects business planning, brand positioning, and marketing activity to the same objectives.
03
Move forward
Translate the agreed direction into practical next steps. Identify where to focus your attention and how to review progress as your business and market evolve.
Our working principles
Clarity at every stage.
A useful strategy should be understandable, relevant to your circumstances, and specific enough to guide the decisions ahead.
Relevant to your business
Start with your objectives and challenges. Consider your market, the resources available, and the areas where focused attention can make a meaningful difference.
Clear in its priorities
Distinguish immediate needs from longer-term opportunities. Establish a direction that helps you decide what to address first and how each activity supports your goals.
Practical in its application
Connect strategic thinking to the next steps. Give business and marketing decisions a shared purpose, with room to review priorities as your circumstances develop.
Consulting services & pricing
Select the right level of support.
Explore four consulting plans, from initial strategic direction to broader business and marketing priorities. Review the focus of each option and select the plan that best reflects your needs.
Consulting services
Basic Plan
€200
Designed for businesses seeking an initial direction. Focus on your immediate challenges, identify the priorities that need attention, and consider the role of marketing in your next steps.
Designed for businesses reviewing their positioning and communication. Connect business priorities with audience needs and establish a more focused direction for your marketing.
Designed for businesses preparing for growth. Consider how your strategic objectives, brand positioning, and digital marketing priorities can work together within a practical plan.
Designed for broader business and marketing needs. Explore the relationship between long-term direction, commercial priorities, and an integrated approach to your market presence.
The focus areas above describe the intended direction of each plan. Confirm the scope, deliverables, timing, and any applicable taxes with ET Technology before purchasing.
Useful to know
Frequently asked questions.
Which consulting plan should I choose?
Basic is a starting point for initial priorities. Standard focuses on positioning and marketing direction. Pro is designed around growth planning, while Ultimate suits broader strategic needs. Confirm the appropriate scope with ET Technology before making your choice.
How do I purchase a plan?
Select the Buy button on your preferred plan. Your dedicated PayPal payment page will open in a new tab, where you can review the payment details and complete your purchase.
Does the consulting focus include marketing?
The plans introduce both business and marketing focus areas. The specific services, deliverables, and engagement timeline should be agreed with ET Technology before purchase.
Plan your next stage with confidence.
Choose a consulting plan aligned with your business priorities and marketing objectives.